SISIA.

Career

Finance First. Business Intelligence Throughout.

Ten years across government, non-profit, retail, pharmaceutical and telecom organisations, moving from financial reporting to enterprise BI leadership.

    • Design and deliver 30+ executive Power BI dashboards across Finance, HR and Operations for 10+ departments.
    • Integrated SAP, Oracle, Salesforce, SharePoint and REST API data into governed datasets, refreshed automatically eight times daily.
    • Automated workforce reporting for attendance, leave and compliance, saving 20+ staff-hours weekly.
    • Implemented row-level security and data masking aligned to NDMO standards and PDPL requirements for 1,000+ employee records.
    • Standardised 40+ enterprise KPI definitions as a certified single source of truth for the executive committee.
    • Migrated 60+ legacy reports to governed semantic models, reducing refresh failures by 90%.

Credentials

Microsoft Certified: Power BI Data Analyst Associate

Microsoft · Certification · PL-300

Business Intelligence Professional Certificate

IBM · Professional certificate · 2023

Advanced Data Analytics Professional Certificate

IBM · Professional certificate · 2022

Data-Driven Decision Making & Dashboarding

Google · Course certificate · 2022

Bridges × Microsoft

Bridges · Credential

Education

MBA, Business Analytics

Ilma University, Karachi · 2019

Bachelor of Commerce

Dadabhoy Institute of Higher Education · 2016